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By Steve Peake, About.com Guide to 80s Music

Turn to VH1 Classic for MTV 25th Anniversary Tribute

Wednesday July 19, 2006
Confused yet? That's right, if you wish to celebrate the 25th birthday of one of cable television's most influential and enduring networks (believe it or not, I am talking about MTV), you must tune in a distant cousin of the original jewel of the video age, VH1 Classic. Of course, the latter channel is one of the few places nowadays to find the videos played on MTV starting in the late summer of 1981, so I guess there's a certain appropriateness to it.

Anyway, no matter how I feel about it, starting at midnight as July 31 becomes August 1, VH1 Classic will treat viewers to a re-airing of the first 24 hours of MTV's programming a quarter-century ago. The feature will include a bevy of videos (imagine that), some well-known (the Buggles and Pat Benatar) and others deliciously obscure (Blotto and Shoes). In addition, VH1 Classic will spotlight archival footage commemorating MTV's original veejays (paging Nina Blackwood) and the famous "I Want My MTV" advertising campaign. For more information about this upcoming momentous occasion, check out VH1 Classic's website for forthcoming promotion. Let's just hope that at least until August 1, the current incarnation of MTV (and regular ol' VH1) don't manage to kill what's left of the radio and video audience with their musically bereft celebrity worship programming.

Comments

July 28, 2006 at 12:28 pm
(1) Darren says:

When will the MTV 24 hours begin? Does it start at Midnight on Tuesday?

Thanks

August 1, 2006 at 9:52 am
(2) Laurie says:

This sounds great- I wonder if we could get a copy of that entire 24 hour montage on DVD? MTV is probably not commemorating its own 25th anniversary because it seems to want to hide, deny or forget that it was supposed to be Music Television and that its entire purpose was to actually play music videos (”What’s a music video?”)! MTV is a commercialistic sell out now. MTV used to offer an alternative atmosphere for music fans to check out the latest artistic video expressions which led young people to define what was cutting edge and pop cult. MTV in the past 10 years has simply faded into the corporate mainstream as another “blah, blah, blah” addictive medium known to cause young people to lust after the illusion of being “cutting edge”. This illision is defined (not by young people, but) by a corporate empire that has drowned the network with relentless exaggerated, pre-packaged images of what a young person’s life “should” look like- basically self-centrered and hyper-sexualized. In reality, once the TV is off, most viewers, comatose after googling at 5 hours of “Road Rules”, probably experience the empty feeling that their lives aren’t any more “cutting edge” than when they turned on the TV… Don’t bother with MTV anymore- pop in a Talking Heads casette tape and break out the Atari instead!

August 1, 2006 at 10:04 am
(3) Laurie says:

My Tribute to MTV’s 25th Anniversary:

MTV is probably not commemorating its own 25th anniversary because it seems to want to hide, deny or forget that it was supposed to be Music Television and that its entire purpose was to actually play music videos (”What’s a music video?”)! MTV is a commercialistic sell out now. MTV used to offer an alternative atmosphere for music fans (new wavers, metal heads, rappers and teeny boppers) to check out the latest artistic video expressions. This led young people to define what was cutting edge and pop cult. MTV in the past 10 years has simply faded into the corporate mainstream as yet another “blah, blah, blah” addictive medium known to cause young people to lust after the illusion of being “cutting edge”. This illusion is defined (not by young people, but) by a corporate empire that has drowned the network with relentless exaggerated, pre-packaged images of what a young person’s life “should” look like- basically self-centered and hyper-sexualized. In reality, once the TV is off, most viewers, comatose after googling at 5 hours of “Road Rules”, probably experience the empty feeling that their lives aren’t any more “cutting edge” than when they turned on the TV… Don’t bother with MTV anymore- for a retro fix, pop in a Talking Heads cassette tape and break out the Atari- or better yet, kill your television and get out and invent the cutting edge!

August 11, 2006 at 12:33 pm
(4) momma d says:

Anyone know if it will be shown again? I missed it! I would love to see it, I stayed home from school the day it started just to watch!

April 10, 2007 at 9:37 pm
(5) John says:

They really should release some of these music video archives on DVD – I’d buy em!

January 8, 2008 at 4:46 pm
(6) Dave says:

Long live CLASSIC MTV!

I MAJORLY dropped the ball about
a year ago…
I attended a company function and struck up a conversation with one of our customers who resembled George Thorogood. I had mentioned the “Bad To The Bone” video that used to air on MTV, and he told me he had a library of VHS tapes from the very start of the network.

I had to leave our conversation and said I’d catch up with him later on to get his contact info, but never saw him again!

I’d pay DEARLY for that classic footage!!!

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