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Steve Peake

This Week's Forgotten Gem of the '80s - Kim Mitchell - "Go for Soda"

By July 21, 2013

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kim-mitchell.jpgFor some reason, it seems like fans of American arena rock and other accessible forms of hard rock popular during the '80s preferred their music somewhat serious, even overly earnest - and silly only in unintentional ways. Canadian music of the same type during a comparable era often embraced goofy elements with neither irony nor shame. That's certainly the case with Kim Mitchell, leader of '70s rock band Max Webster and a solo artist of the '80s who enjoyed the majority of his success in his homeland. Considering the glut of rock music advertising in the U.S. that employed guitar-based, mainstream rock arrangements (remember the jingles for Juicy Fruit and Mountain Dew during the mid '80s?), it's kind of a wonder that Mitchell's deliriously fun if unabashedly superficial 1984 track "Go for Soda" didn't gain more traction on rock radio.

After all, the guitars here are lively and primed for maximum endorphine release, and Mitchell's lyrics draw an almost thoughtful parallel between the general concept of a "thirst for love" and all the reasons the Coca-Cola company might think of to peddle its carbonated, syrup-based beverages. This is a general universe, remember, where the phrase "nobody hurts and nobody cries" fits perfectly into a desire to oversell the potential of a so-called thirst-quencher to create a veritable paradise for all humankind. This song boasts also a powerhouse chorus perfect for the last day of school and pretty much any summer day thereafter - set aside for relatively innocent teenage shenanigans. That's a nice way of saying there's certainly nothing dangerous about this music, but that certainly doesn't mean fun cannot and should not be had by all.

Album Cover Image Courtesy of Alert Music

Comments

July 22, 2013 at 4:02 pm
(1) Bill says:

Cool! We also recently wrote about Kim Mitchell here (http://classof80something.blogspot.com/2013/05/you-were-robbed-kim-mitchell.html). Undeservedly underrated!

October 29, 2013 at 5:48 pm
(2) Jeff says:

Pye Dubois wrote the lyrics for this, as well as virtually ALL of KM’s songs.

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